Hello, we’re UP

We’ve changed our name from Taylor McKenzie to UP. It’s less of a mouthful and it captures more of our positive spirit. But apart from losing a few syllables, little else has changed. We’re still the creative, purposeful designers we always were.

So say hello, look us UP.

National Fast Food Day

Yay! It’s National Fast Food Day! Let’s celebrate!

Hang on, what are we celebrating?

According to DEFRA, over a billion farm animals were killed in Britain in 2016, including 2.6 million cattle, 10 million pigs and 975 million broiler chickens! The scale of this industrialised farming is disastrous for farm animal welfare, as well as wildlife, people and the planet.

Let’s put down our burgers, and celebrate some of the charities highlighting this potential global catastrophe.

This year we worked with Compassion in World Farming and DTV to create a global campaign highlighting the link between cheap meat and wildlife extinction: #STOPTHEMACHINE

Get in touch if you’d like to discuss a campaign idea with us: kate@helloup.co.uk

StopTheMachine Photo Op at the Natural History Museum

#StopTheMachine Launch at Natural History Museum

Many people are aware that wild animals across the globe are threatened by extinction. However, few know that intensive farming, fuelled by consumer demand for cheap meat, is one of the biggest drivers of species extinction and biodiversity loss on the planet.

On 22nd May 2017, CIWF launched their #StopTheMachine campaign at the Natural History Museum. We created a striking exhibition stand which will tour around the UK and Europe over the next 12 months. The stand is a ‘Big Red Box’ which opens to reveal the devastating truth behind intensive animal farming.

And what about that life-size paper jaguar? He is the work of the amazing Wolfram of www.paperwolf.de

The campaign launch was attended by celebrities, journalists and NGOs. Keynote speakers included award-winning wildlife expert Simon King OBE, leading British environmentalist Tony Juniper, conservationist Stanley Johnson and the naturalist and great-great grandson of Charles Darwin, Chris Darwin.

See more pictures of the exhibition and watch the launch film (produced by Andrew Davies / CampaignFilm.com)

StopTheMachine Campaign for CIWF

We must Stop The Machine

There is a faceless, heartless, relentless machine out there. Sucking the life out of our forests and oceans… The animals don’t stand a chance.

If you care about wildlife, you should care about factory farming. Intensive farming causes immense harm to wildlife and is one of the biggest drivers of species extinction on the planet. Two thirds of wildlife loss is driven by food production.

Sumatra is one of the most diverse places on Earth, home to the Sumatran Elephant. But more than half of its lowland forests have been destroyed to make way for palm plantations. Palm kernel is shipped in huge quantities out of Indonesia to feed intensively reared animals in Europe. The few remaining elephant herds have just patches of forests left.

“It’s like me coming bulldozing your house, simple as that. They’re gonna have nowhere to live.” Graham Usher, Conservationist

Find out more about our Stop The Machine campaign for CIWF.

Shared Interest Newcastle Metro campaign

Fairtrade fortnight: Invest in a fairer world

Want to do amazing things with your money? How about a Shared Interest Share Account.

This Fairtrade Fortnight, we’ve designed a #goingsomewhere campaign asking people to support fairtrade businesses and communities around the globe from just £100. The posters are dotted all over Newcastle Metro and bus stops, so if you’re in the area, keep an eye out for Jeanne! We’ve taken over the cover of the latest Big Issue too.

And if you’re not in the area, find out more about Shared Interest here: www.shared-interest.com

See more of our work for Shared Interest

Animation features in 3D World magazine

We are very pleased to report that 3D World magazine has featured our recent Good Money Week animation in their January 2017 issue. After interviewing our creative director Craig Wilkinson, they dedicated a double page spread to the making of the short animation.

The animation kick-started the annual Good Money Week a few weeks ago when it was shown at the Guildhall in London. This 3 minute cautionary tale follows a young couple as they embark on a journey to undo the perils brought on by some hasty decisions.

Based on illustrations by Emily Carew Woodard (Opera San Antonio – USA, Alexander McQueen, The Times) with music by Bryan Mills (the Kittens, formerly of Divine Comedy).

The article explains how the film was made, including animation tips. Available in all good newsagents!

Good Money Week animation

Make money and make a difference

This week (30th October – 5th November 2016) is UKSIF’s Good Money Week, the campaign to help grow and raise awareness of sustainable, responsible and ethical finance.

And this year UKSIF asked us to create an animation that would appeal to millennials. We wrote and created a creepy fairytale which follows a couple’s journey to making ‘good money’ choices. All the models were created with Adobe Fuse and Turbosquid, and the majority of animation uses Adobe Mixamo. Style is based on illustrations by Emily Carew Woodard with music by Bryan Mills.

View the video: Good Money Week

Charity Videos

Videos to change hearts and minds

Together, we motivate change. We galvanise communities to stand up for what’s right. We influence the world and make it a better place. We make people shout. We make people cry.

Working for charities of all sizes, we create targeted, high quality campaign, fundraising and advocacy videos that tell your story, from concept, to storyboard, to production and delivery.

And by including outstanding motion graphics, character animation and CGI, we can help you stand out from the crowd, at no more expense than regular video.

Take a look at a few of our charity videos

Featured Video Play Icon

What makes an effective fundraising video?

Creating a video to promote your cause and encourage engagement both online and off can present a vast range of challenges. But, if done properly, creating and marketing a fundraising video can achieve unbelievable results for organisations of all shapes and sizes.

As an award-winning creative studio we help charities bring their campaigns to life through video storytelling. Here we reveal a few simple tips…

Keep it short and sweet

Whilst the messages within your video are certain to be poignant, knowing where to draw the line when it comes to the video’s length is vital, especially if you want to create a fundraising video that has the potential to go viral. Keep your video short and sweet to ensure key messages are clearly communicated. Ideally fundraising videos should be no longer than 2 minutes.

Don’t forget the storytelling aspect

Whether a video is being made for a profit or non-profit organisation, the importance of finding and telling a great story shouldn’t be lost. Our work with Leonard Cheshire Disability demonstrates this point. The film followed Skye Mackenzie, who 12 years ago suffered a serious traffic accident and has since found support with Leonard Cheshire Disability to rebuild her life.

This honest and emotional storyline relayed the essence of the charity and communicated the impact that their work had on individuals.

More than words

A good soundtrack can also make a huge difference when creating a fundraising film. The vivid imagery used in our Kew Garden’s fundraising campaign and the urgent calls for support were teamed with a dramatic soundtrack to captivate and intrigue viewers further.

Use animation to your advantage

There are many techniques that can be used in the video to deliver key messages to the audience more clearly. By including outstanding motion graphics, character animation or CGI, we can help you stand out from the crowd, at no more expense than regular video.

Inspire with every second

What’s the key to fundraising videos? Make people cry!

Inspire an emotion then inspire action. Whether you are looking to raise money, boost awareness, garner support, or all of the above, emotional engagement is crucial.

If you want to create your own fundraising video, contact us today on 020 7251 6787 or email kate@helloup.co.uk to discuss your ideas.