“Ever heard a passionate, well-constructed, intelligent argument, but then disagreed with it anyway? That’s exactly my dilemma after watching this powerful ad. I’m on the fence, which is super uncomfortable. Most of America has yet to be convinced. Where are you?”
This is how international journalist, Femi Oke introduced our “Do you want to make history?” animated campaign video for The Vegan Society on Upworthy. Within 24 hours, the video went viral with over 32,000 views which has since rocketed up to 137k views.
We think it’s down to the video’s compelling message of empowerment. So many people tend to think “What difference can one person possibly make in the grand scheme of things”, and our film directly challenges that without sending you on a massive guilt trip.
The story is clear, you can make a difference.
Veganism is on the rise
The UP team have been living the vegan life for many years, so we’re super happy about the current rise in veganism.
According to a survey commissioned by The Vegan Society more than half of UK adults (56 per cent) are now adopting vegan buying behaviours and look in any supermarket to see Britain is more vegan-friendly than ever before.
The research, released on World Vegan Day also showed half of those surveyed said they know someone who is vegan and over a fifth said they would consider becoming a vegan themselves. The revolution is well on its way.
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